SUPPLY CHAIN STRATEGIES AND THEIR REFLECTION ON SALES PROMOTION (A field study in Misan Company for the Production of Dairy and Refreshments Ltd.)

dc.contributor.authorAsst. Prof. Dr. Alaa Abdulsalam Mustafa Al-Abbasi
dc.contributor.authorLecturer. Hind Naeem Hushi
dc.contributor.authorAsst. Lecturer Mohammed Raoof Mahmood
dc.date.accessioned2025-12-29T11:16:22Z
dc.date.issued2023-03-25
dc.description.abstractThis work aims to identify supply chain strategies and their reflection on sales promotion in Misan Dairy and Refreshments Co. Ltd.A questionnaire was developed to ensure a relationship between the research variables, and based on the comprehensive inventory method, (89) questionnaires were distributed in Misan Company for Dairy and Beverages Production Ltd., and their data was analyzed using (SPSS V.24) program.
dc.formatapplication/pdf
dc.identifier.urihttps://americanjournal.org/index.php/ajbmeb/article/view/527
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/16240
dc.language.isoeng
dc.publisherAmerican Journals
dc.relationhttps://americanjournal.org/index.php/ajbmeb/article/view/527/466
dc.rightshttps://creativecommons.org/licenses/by-nc/4.0
dc.sourceAmerican Journal of Business Management, Economics and Banking; Vol. 10 (2023); 119-131
dc.source2832-8078
dc.subjectSupply Chain Strategies, Sales Promotion, manufacturing.
dc.titleSUPPLY CHAIN STRATEGIES AND THEIR REFLECTION ON SALES PROMOTION (A field study in Misan Company for the Production of Dairy and Refreshments Ltd.)
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

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