The Importance of Marketing Research in Small Business and Entrepreneurship

dc.contributor.author	Eshanova Guzal Baratovna
dc.contributor.author	Khurramov Ortikjon Kayumovich
dc.date.accessioned	2025-12-30T18:14:42Z
dc.date.issued	2024-12-24
dc.description.abstract	The article examines the importance of marketing research in small business and entrepreneurship in terms of marketing innovations. As well as key and fundamental issues related to innovations and their classifications, the role and place of marketing innovations, various classifications of marketing innovations are studied and a new approach based on the stages of the marketing management process is substantiated, the role of marketing innovations in small business and entrepreneurship is assessed.
dc.format	application/pdf
dc.identifier.uri	https://scientifictrends.org/index.php/ijst/article/view/410
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/33269
dc.language.iso	eng
dc.publisher	Scientific Trends
dc.relation	https://scientifictrends.org/index.php/ijst/article/view/410/369
dc.rights	https://creativecommons.org/licenses/by/4.0
dc.source	International Journal of Scientific Trends; Vol. 3 No. 12 (2024): IJST; 343-348
dc.source	2980-4299
dc.source	2980-4329
dc.subject	Small business, entrepreneurship, marketing innovation, marketing research, competitiveness.
dc.title	The Importance of Marketing Research in Small Business and Entrepreneurship
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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