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BUSINESS STRATEGY IN THE CONTEMPORARY MARKETPLACE: FRAMEWORKS, IMPLEMENTATION, AND SUSTAINABLE COMPETITIVE ADVANTAGE

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dc.contributor.authorUrunova Maftuna Gayratovna
dc.date.accessioned2025-12-23T16:12:23Z
dc.date.issued2025-05-12
dc.description.abstractThis article examines the evolution and application of business strategy in today’s dynamic and competitive environment. It outlines classical and contemporary strategic frameworks, discusses the process of strategy formulation and execution, and explores the drivers of sustainable competitive advantage. By integrating insights from resource‐based, positioning, and dynamic capabilities perspectives, the article provides a holistic understanding of how firms can adapt and thrive amid technological disruption, globalization, and shifting stakeholder expectations.
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dc.identifier.urihttps://brightmindpublishing.com/index.php/ev/article/view/705
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/2780
dc.language.isoeng
dc.publisherBright Mind Publishing
dc.relationhttps://brightmindpublishing.com/index.php/ev/article/view/705/734
dc.rightshttps://creativecommons.org/licenses/by/4.0
dc.sourceEduVision: Journal of Innovations in Pedagogy and Educational Advancements; Vol. 1 No. 5 (2025); 189-192
dc.source3061-6972
dc.subjectBusiness strategy, competitive advantage, strategic management, resource‐based view, dynamic capabilities, value creation, strategic implementation, innovation, corporate governance.
dc.titleBUSINESS STRATEGY IN THE CONTEMPORARY MARKETPLACE: FRAMEWORKS, IMPLEMENTATION, AND SUSTAINABLE COMPETITIVE ADVANTAGE
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

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