THE ROLE OF YOUTH IN PRESERVING CULTURAL HERITAGE: CHALLENGES AND PERSPECTIVES

Abstract

The article examines the key role of youth in preserving cultural heritage in the context of globalization and digitalization. It analyzes the challenges faced by the younger generation, including the gap between traditions and modernity, the influence of mass culture, and insufficient awareness of the value of cultural heritage. The article explores the prospects for involving youth in the processes of preserving and popularizing cultural heritage through the use of modern technologies and innovative approaches.