MARKETING OF THE TRANSPORT SERVICES AND THE CONTENT AND TYPES OF MARKETING RESEARCH

Abstract

Modern marketing is rightly an economic phenomenon of the twentieth century. There are several reasons for this, and we want to focus on a few of them. Without the development of new efficient transport technologies, it is difficult to ensure the transport infrastructure, the stable operation of the transport system, provide guaranteed access to transport services for consumers and reduce economic risks for carriers. Transport has a significant impact on the socio-economic development of any country. In this research work, the content and methods of passenger transport services to the population provide specific recommendations for the development of marketing research in public transport activities.