MORPHOLOGICAL METHODS OF WORD-BUILDING OF NEW TERMS AND THEIR SEMANTIC FEATURES (BASED ON THE TERMINOLOGY OF INTERNET-MARKETING IN THE ENGLISH LANGUAGE)

Abstract

This research is determined by the rapid scientific and technical advance during the last three decades. As a result, new ways of communication between people and selling have appeared. The terminology of Internetmarketing is constantly expanding due to the words from information and computer technologies thesaurus. The article is dedicated to the particularities of word-formation of neologisms in marketing and internet-marketing. The productive methods of affixation, composition and abbreviation have been distinguished in the course of analysis. Simultaneously the author characterizes each derivational element.