CRISIS MANAGEMENT STRATEGIES: AN EXPLORATORY STUDY OF THE OPINIONS OF A SAMPLE OF ADMINISTRATIVE LEADERS WORKING IN THE RESEARCH CENTERS AFFILIATED WITH THE UNIVERSITY OF MOSUL

Abstract

The research aims to identify the extent to which crisis management strategies are applied in the research centers of Mosul University. To achieve this, the researcher used the descriptive approach and the analytical approach based on testing statistical hypotheses. The questionnaire was relied upon as a main tool for collecting research data, as (70) questionnaires were randomly distributed to the targeted managers, their deputies, and the heads of departments and units in the research centers affiliated with Mosul University, and the number of retrieved and valid forms for analysis was (52) questionnaires. The research was based on a main hypothesis that there is a statistically significant relationship between the crisis management strategies at the research centers affiliated with the University of Mosul. Through the use of the statistical analysis program (SPSS-26), it was concluded that although there is an application of the crisis management strategies (strategic vision, the strategic axis, the organizational axis, and the organizational culture), it was found that the application of the axis of the strategic vision does not lead to the application of both the organizational axis and the organizational culture axis, just as the relationship between the strategic vision axis and the strategic axis was weak, and thus there will be no integrated application of crisis management strategies to deal with crises when they occur. Accordingly, the research recommended the need for the research centers of the Mosul University to establish a specialized department for crisis management that uses modern strategies for crises.