ENHANCING NATIONAL TOURISM POTENTIAL: CULTURAL HERITAGE, ECOTOURISM, AND INNOVATIVE PROJECTS
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American Journals
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This article highlights key directions for enhancing the tourism potential of the Republic of Uzbekistan, including the efficient use of cultural heritage sites, the development of ecotourism, and the improvement of tourism services through innovative approaches. The study analyzes existing challenges and proposes recommendations to address them in support of sustainable tourism growth.