LOST IN TRANSLATION: HOW SOCIAL MEDIA SLANG SHAPES GLOBAL COMMUNICATION
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Western European Studies
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The commencement of this article delves into the examination of how the extensive use of social media has resulted in the proliferation of informal language and colloquial expressions and the consequent impact on global communication. This study delves into how this linguistic transformation influences how individuals from various cultural and linguistic backgrounds engage and share information on digital platforms. Through an analysis of the ramifications of this phenomenon, the article aims to offer insights into the obstacles and possibilities arising from the convergence of social media and language in an increasingly interconnected global landscape.