UNVEILING THE SIGNIFICANCE OF MICE TOURISM: CATALYST FOR ECONOMIC GROWTH AND GLOBAL COLLABORATION

Abstract

This scientific article delves into the pivotal role of Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism in fostering economic development and enhancing global collaboration. MICE tourism represents a dynamic and multifaceted sector that extends beyond conventional leisure travel, acting as a catalyst for knowledge exchange, innovation, and economic prosperity. Through an in-depth analysis of the global MICE landscape, this study aims to unravel the interconnectedness between MICE tourism and various socio-economic factors. By examining the diverse impacts of MICE events on host destinations, participant industries, and the overall economy, the article sheds light on the compelling reasons for recognizing and harnessing the potential of MICE tourism.