INNOVATIONS AND TECHNOLOGIES IN THE CREATIVE ECONOMY

Abstract

In today’s world, innovation and technology play a key role in the development of the creative economy, which encompasses art, fashion, design, film, music, advertising, and digital media. Artificial intelligence, augmented and virtual reality, blockchain, NFTs, Big Data, and metaverses are shaping new forms of creativity, transforming monetization processes and audience engagement. These technologies not only expand opportunities for artists, designers, and musicians but also create new business models, professions, and ways of consuming content. This article explores major technological trends, their impact on creative industries, and the prospects for the development of digital creativity.