DEVELOPING CUSTOMER TRUST THROUGH A COMPREHENSIVE OFFER OF SERVICES: FROM NOTARIES TO INSURANCE
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Modern American Journals
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The article examines the concept of a comprehensive service offering that combines notary, insurance and related services into a single ecosystem. The theoretical foundations of trust are analyzed, and its structural elements are highlighted: competence, reliability, transparency and empathy . Based on practical cases, it is shown that this approach increases customer loyalty, reduces transaction costs and promotes long-term cooperation.