THE STRATEGIC LENS AND ITS IMPACT ON ACHIEVING STRATEGIC APPLIED RESEARCH IN UR ENGINEERING INDUSTRIES / IRAQ

Abstract

The research aims to formulate strategic plans in Ur Engineering Industries, according to the holistic view emphasized by the strategic lenses. The research community included a group of employees at Ur Company for Engineering Industries in Dhi Qar Governorate, and their number was (96). Their views were surveyed through a questionnaire form. The research was based on two main hypotheses, and sub-hypotheses are branched from them that represent the relationships of correlation and influence between the variables. The electronic questionnaire prepared according to the five-year Likert scale was used in data collection, and the descriptive and analytical approach was used in the presentation and analysis of data. The data was also processed and analyzed using the program (SPSS.v20), and the research reached several results, the most important of which is the strategic lenses that increase the sobriety of the proposed solutions and provide more strategic options appropriate to the environment of Or Engineering Industries and its organizational reality.