APPLICATION OF THE THEORY AND PRACTICE OF MARKETING IN THE MODERN ECONOMY

Abstract

The issues of introducing innovations in the modern economy seem to be relevant, since the development of various sectors of the entire sphere of business life contributes to the implementation of business strategies that ensure the efficiency of the activities of modern corporations. The role of marketing in the modern economy has developed on the basis of its role and essential content, realized by business theorists and practitioners. Currently, there are also constant corrections and changes in marketing activities in economics.