RESOURCE OPTIMIZATION, RESOURCE PRIORITIZATION, AND PROJECT PERFORMANCE AMONG CONSTRUCTION FIRMS IN RIVERS STATE, NIGERIA

Abstract

This study explores the relationship between resource optimization, resource prioritization, and project performance among construction firms in Rivers State, Nigeria. The primary objectives were to examine how effective resource allocation strategies influence project outcomes in terms of cost efficiency, quality, and timely delivery. Adopting a cross-sectional research design underpinned by the positivist paradigm, the study utilized a census approach involving 222 management staff from 10 construction firms. Data were collected using a structured questionnaire with 15 items covering demographic details, resource optimization, resource prioritization, and project performance. Responses were analyzed using the Kendall rank correlation coefficient, allowing for an objective and statistical exploration of the relationships between the variables. The findings reveal a strong positive correlation (τ = 0.678, p < 0.05) between resource optimization and project performance, indicating that efficient resource management significantly enhances project outcomes. Additionally, a moderate correlation (τ = 0.591, p < 0.05) was found between resource prioritization and project performance, suggesting that allocating resources to critical tasks improves project success, though to a lesser extent. These results align with the Resource-Based View Theory, emphasizing the importance of strategic resource management in a resource-constrained environment. The study concludes that construction firms in Rivers State can improve project performance by enhancing resource optimization and prioritization. Recommendations include adopting digital tools like Primavera or Microsoft Project to optimize resource allocation and implementing regular training workshops for project managers. Firms should also establish frameworks such as ABC or Pareto analysis for effective resource prioritization and regularly review projects to adjust resource allocation as needed. These measures will enhance efficiency, minimize delays, and improve overall project performance in Nigeria’s construction sector.