GLOBALIZATION AND THE MANAGEMENT OF MULTINATIONAL CORPORATIONS

Abstract

Globalization has reshaped the competitive environment for multinational corporations (MNCs), demanding new approaches to strategy, leadership, and sustainability. This article examines how globalization influences MNC management by analyzing key challenges such as cross-cultural diversity, global supply chains, digital transformation, and corporate social responsibility. Using a qualitative review of academic literature and business case studies, the findings demonstrate that successful corporations adopt hybrid strategies balancing global integration with local adaptation. Moreover, digital innovation and ESG principles emerge as critical components of sustainable growth. The study concludes that multinational corporations must develop agile governance structures, strengthen intercultural competencies, and embrace technology-driven solutions to remain competitive in the global economy.