THE ESSENCE OF EMPIRICAL MARKETING RESEARCH

Abstract

First of all, to define the term empirical, the term empirical is an ancient Greek word that means experience. Today, all successful companies need a scientific and analytical approach to marketing research for their market position and competitive advantage. More precisely, the knowledge gained as a result of these studies and the subsequent actions based on them are important. In this article, these issues were approached on a scientific and creative basis, and after studying the scientific data about empirical marketing on an analytical basis, he gave appropriate conclusions.