THE ROLE AND IMPACT OF 4PL PROVIDERS IN MODERN SUPPLY CHAIN MANAGEMENT
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Modern American Journals
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Fourth-Party Logistics (4PL) providers have emerged as strategic integrators in modern supply chain management, offering comprehensive solutions that extend beyond traditional logistics services. Unlike third-party logistics (3PL) providers, 4PLs manage the entire supply chain by coordinating multiple service providers, technology platforms, and resources to optimize operational efficiency and enhance value creation. This article examines the evolving role of 4PL providers in streamlining supply chain processes, improving transparency, and enabling agility in response to dynamic market demands. It also explores the challenges faced by 4PLs, including technological integration, collaboration complexities, and risk management. Through a review of current practices and case studies, the article highlights how 4PLs contribute to sustainable competitive advantage by fostering innovation, cost reduction, and customer satisfaction in global supply chains.