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FACTORS AFFECTING INCREASING MARKETING EFFICIENCY AND DIRECTIONS FOR THEIR EFFECTIVE USE

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dc.contributor.authorTojimatov Izzatbek Ikromali o‘g‘li
dc.date.accessioned2025-12-31T12:31:21Z
dc.date.issued2024-05-31
dc.description.abstractThis article analyzes the factors influencing the increase of marketing efficiency and the directions of their effective use. Digital technologies and their level of impact on customers' outlook were analyzed as factors influencing marketing activities. The impact of the change in the worldview of customers, their level of use of digital applications on marketing activities is discussed. The importance of increasing marketing efficiency, digital technology-based, AI and sensor technologies in marketing activities is highlighted.
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dc.identifier.urihttps://scholarsdigest.org/index.php/bmes/article/view/739
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/45264
dc.language.isoeng
dc.publisherScholars Digest Publishing
dc.relationhttps://scholarsdigest.org/index.php/bmes/article/view/739/723
dc.rightshttps://creativecommons.org/licenses/by-nc/4.0
dc.sourceInternational Journal of Studies in Business Management, Economics and Strategies; Vol. 3 No. 5 (2024); 265-268
dc.source2949-883X
dc.source2949-8961
dc.subjectmarketing effectiveness, marketing technologies, digital technologies, optimized content potential, 1 person segmentation, AI and sensor technologies.
dc.titleFACTORS AFFECTING INCREASING MARKETING EFFICIENCY AND DIRECTIONS FOR THEIR EFFECTIVE USE
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

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