Importance of Pragmatics and Semantics While Creating Advertising Slogans

dc.contributor.author	Sherqulova Mahliyo Xasan qizi
dc.contributor.author	Supervisor: Abduvahobova Mahina Azatovna
dc.date.accessioned	2025-12-30T07:36:10Z
dc.date.issued	2023-04-27
dc.description.abstract	The purpose of this paper is to explore the pragma-semantic features of advertising slogans. Advertising slogans are a critical component of marketing campaigns as they are meant to grab the attention of potential customers and create brand loyalty. These simple phrases or sentences contain hidden messages that convey the essence of a brand's proposition.
dc.format	application/pdf
dc.identifier.uri	https://europeanscience.org/index.php/2/article/view/60
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/27002
dc.language.iso	eng
dc.publisher	European Science Publishing
dc.relation	https://europeanscience.org/index.php/2/article/view/60/59
dc.rights	https://creativecommons.org/licenses/by-nc/4.0
dc.source	European Journal of Economics, Finance and Business Development; Vol. 1 No. 1 (2023): EJEFBD; 108-110
dc.source	2938-3633
dc.subject	slogan, pragmatics, marketing, semantics, brand, advertising.
dc.title	Importance of Pragmatics and Semantics While Creating Advertising Slogans
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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