THE CONCEPT OF DIVERSIFICATION AND ITS IMPORTANCE IN THE FIELD OF TOURISM

Abstract

Diversification in the tourism industry refers to the expansion and variation of tourism products and services to attract new markets and customer segments, as well as to ensure the sustainable economic and ecological development of the tourism sector. This article explores the significance of diversification in tourism, its key directions, and effective strategies for different regions. It highlights how diversification can enhance economic independence, preserve cultural heritage, and promote environmental conservation. The article also addresses challenges to tourism diversification and suggests methods to overcome them.