THE ROLE OF PERSONAL MARKETING IN ENHANCING CUSTOMER RELATIONSHIP MANAGEMENT IN ASIACELL COMMUNICATIONS COMPANY IN IRAQ

Abstract

This study aims to explore the role of personal marketing in improving customer relationship management at Asiacell Communications Company in Iraq and determine the reality of personal marketing and customer relationship management at Asiacell Telecommunications Company. The study sample of Asiacell Communications employees was located in Iraq, and a random sampling method was used to select the participants. The sample size was 160 people. To achieve the research objectives, the researcher used a descriptive survey method because it is a suitable method for the study, through this method, the researcher came up with the main findings: There is a positive relationship between personal marketing and customer relationship management through the survey. There is also a positive impact relationship between personal marketing and customer relationship management, the researcher recommends developing skills and knowledge through training and seminars, which can help keep up with industry developments. You will use social media and professional platforms.