Consumer Behavior in Marketing Patterns, Types, Segmentation

dc.contributor.authorArshi Naim
dc.date.accessioned2025-12-30T07:36:08Z
dc.date.issued2023-04-02
dc.description.abstractThere are several decisions that consumers have to take throughout the day. These decisions many be insignificant but these decisions can make marketers to be awaken whole night to work on because decoding the processes behind customers’ decisions means that we can use that info to boost revenue. This study explains the importance of Consumer Behavior in marketing, the patterns, types and segmentation of consumers to plan the marketing strategies. This research studies CB for different products and services and how they decide on their purchase behavior. In this study, different aspects and facets of consumer behavior will be discussed and explains the most effective types of customer segmentation.
dc.formatapplication/pdf
dc.identifier.urihttps://europeanscience.org/index.php/2/article/view/3
dc.identifier.urihttps://asianeducationindex.com/handle/123456789/26991
dc.language.isoeng
dc.publisherEuropean Science Publishing
dc.relationhttps://europeanscience.org/index.php/2/article/view/3/2
dc.rightshttps://creativecommons.org/licenses/by-nc/4.0
dc.sourceEuropean Journal of Economics, Finance and Business Development; Vol. 1 No. 1 (2023): EJEFBD; 1-18
dc.source2938-3633
dc.subjectConsumer Behavior, Consumer Segmentation, Marketing Strategies, Consumers Decisions
dc.titleConsumer Behavior in Marketing Patterns, Types, Segmentation
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typePeer-reviewed Article

item.page.files

item.page.filesection.original.bundle

pagination.showing.labelpagination.showing.detail
loading.default
thumbnail.default.alt
item.page.filesection.name
naim_2023_consumer_behavior_in_marketing_patterns.pdf
item.page.filesection.size
422.86 KB
item.page.filesection.format
Adobe Portable Document Format

item.page.collections