THE IMPACT OF THE ORGANIZATION'S STRATEGY ON ACHIEVING COMPETITIVE ADVANTAGE

Abstract

The current study attempts to elucidate the strategic dimensions of the organization as a measure of competitive advantage by referring to the employees of the Saladin Red Crescent Chapter, The current study aims to identify the dimensions of organized strategies for competitive advantage (growth trends, market efforts, innovation, and technology), It uses a random sampling method as a descriptive method in the analysis, The results were accepted by all research hypotheses as there is a positive relationship between the organization's strategy and its dimensions and competitive advantages when the morale level is below 0.05, At morale levels less than 0.05, the organization's strategy also significantly impacts competitive advantage along its dimensions. Based on the findings, the researchers also made suggestions and recommendations, including that organizations should research and develop new technologies, re-evaluate their strategies, and position themselves in the market. The organization can strengthen its market presence by forming strategic partnerships with other companies.