NEUROMARKETING – THE ART OF CAPTURING THE CONSUMER'S MIND AND EMOTIONS

dc.contributor.author	Zafar Kh. Rustamov
dc.date.accessioned	2025-12-30T07:36:44Z
dc.date.issued	2025-05-20
dc.description.abstract	This article analyzes the concept of neuromarketing, its role in marketing strategies, and methods of influencing consumer consciousness. It explores opportunities to enhance brand and advertising effectiveness through technologies developed on the basis of neurobiological research.
dc.format	application/pdf
dc.identifier.uri	https://europeanscience.org/index.php/2/article/view/1385
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/27258
dc.language.iso	eng
dc.publisher	European Science Publishing
dc.relation	https://europeanscience.org/index.php/2/article/view/1385/1324
dc.rights	https://creativecommons.org/licenses/by-nc/4.0
dc.source	European Journal of Economics, Finance and Business Development; Vol. 3 No. 5 (2025): EJEFBD; 47-57
dc.source	2938-3633
dc.subject	Neuromarketing, brain, emotion, thought, psychology, consumer, product, purchase, colors.
dc.title	NEUROMARKETING – THE ART OF CAPTURING THE CONSUMER'S MIND AND EMOTIONS
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

item.page.files

pagination.showing.labelpagination.showing.detail

item.page.filesection.name: rustamov_2025_neuromarketing_the_art_of_capturing_the.pdf
item.page.filesection.size: 478.82 KB
item.page.filesection.format: Adobe Portable Document Format