THE IMPACT OF COVERT ADVERTISING ON CONSUMER BEHAVIOR

dc.contributor.author	Ruzimuratov Akmal Bakhodirovich
dc.date.accessioned	2025-12-29T11:17:18Z
dc.date.issued	2024-10-29
dc.description.abstract	The analysis of "The Impact of Covert Advertising on Consumer Behavior" is very important nowadays, as consumers are constantly exposed to traditional advertisements and have already become immune to them. Covert advertising, in turn, integrates the same content but in a less intrusive way, allowing the brands that use it to gain more trust from consumers. The relevance of covert advertising is confirmed by several factors.
dc.format	application/pdf
dc.identifier.uri	https://americanjournal.org/index.php/ajbmeb/article/view/2410
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/16614
dc.language.iso	eng
dc.publisher	American Journals
dc.relation	https://americanjournal.org/index.php/ajbmeb/article/view/2410/2259
dc.rights	https://creativecommons.org/licenses/by-nc/4.0
dc.source	American Journal of Business Management, Economics and Banking; Vol. 29 (2024); 50-59
dc.source	2832-8078
dc.title	THE IMPACT OF COVERT ADVERTISING ON CONSUMER BEHAVIOR
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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