RELATIONSHIP OF THE PERCEIVED SOCIAL RESPONSIBILITY OF THE COMPANY AND CONSUMER LOYALTY

dc.contributor.author	Sharofiddinov Khurshidjon Sadriddin ugli
dc.date.accessioned	2025-12-29T11:51:45Z
dc.date.issued	2023-07-10
dc.description.abstract	The article considers the theoretical aspects of the influence of the company's social responsibility on building long-term relationships with consumers in the framework of interaction marketing. The relationship between perceived social responsibility and such factors that form consumer loyalty as trust, satisfaction and involvement of consumers is shown. The importance of increasing the level of perceived social responsibility of the company is substantiated.
dc.format	application/pdf
dc.identifier.uri	https://americanjournal.org/index.php/ajrhss/article/view/1066
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/17528
dc.language.iso	eng
dc.publisher	American Journals Publishing
dc.relation	https://americanjournal.org/index.php/ajrhss/article/view/1066/979
dc.rights	https://creativecommons.org/licenses/by-nc/4.0
dc.source	American Journal of Research in Humanities and Social Sciences; Vol. 14 (2023); 49-54
dc.source	2832-8019
dc.subject	social responsibility, consumer loyalty, trust, consumer satisfaction, consumer involvement.
dc.title	RELATIONSHIP OF THE PERCEIVED SOCIAL RESPONSIBILITY OF THE COMPANY AND CONSUMER LOYALTY
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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