FEATURES OF ADVERTISING DISCOURSE AND TEXT
loading.default
item.page.date
item.page.authors
item.page.journal-title
item.page.journal-issn
item.page.volume-title
item.page.publisher
Journal Park Publishing
item.page.abstract
Advertising discourse and text are unique forms of communication designed to persuade, inform, and engage audiences, usually with the goal of promoting products, services, or ideas. The features of advertising discourse and text reflect a blend of linguistic, psychological, and visual strategies aimed at capturing attention and influencing consumer behavior. The given article tries to discuss the essential key features.