USE OF ARTIFICIAL INTELLIGENCE IN BUSINESS

Abstract

Artificial Intelligence is a disruptive technology developed during the 20th century, which has undergone an accelerated evolution, underpinning solutions to complex problems in the business world. Neural Networks, Machine Learning, or Deep Learning are concepts currently associated with terms such as digital marketing, decision making, industry 4.0 and business digital transformation. Interest in this technology will increase as the competitive advantages of the use of Artificial Intelligence by economic entities is realised. The aim of this research is to analyse the state-of-the-art research of Artificial Intelligence in business. To this end, a bibliometric analysis has been implement using the Web of Science and Scopus online databases. By using a fractional counting method, this paper identifies 11 clusters and the most frequent terms used in Artificial Intelligence research. The present study identifies the main trends in research on Artificial Intelligence in business and proposes future lines of inquiry.