DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES
| dc.contributor.author | Mamatkulova Shoira Djalolovna | |
| dc.date.accessioned | 2025-12-29T14:25:29Z | |
| dc.date.issued | 2025-01-13 | |
| dc.description.abstract | Our article is dedicated to the study of the impact of artificial intelligence (AI) on digital marketing. In recent years, AI has significantly transformed approaches to advertising, sales, and customer interactions, opening up new opportunities for personalization and optimization of marketing strategies. The article examines key AI technologies such as machine learning, big data processing, chatbots, and consumer behavior prediction | |
| dc.format | application/pdf | |
| dc.identifier.uri | https://webofjournals.com/index.php/1/article/view/2854 | |
| dc.identifier.uri | https://asianeducationindex.com/handle/123456789/21670 | |
| dc.language.iso | eng | |
| dc.publisher | Web of Journals Publishing | |
| dc.relation | https://webofjournals.com/index.php/1/article/view/2854/2816 | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0 | |
| dc.source | Web of Teachers: Inderscience Research ; Vol. 3 No. 1 (2025): WOT; 101-104 | |
| dc.source | 2938-379X | |
| dc.subject | Digital marketing, artificial intelligence, machine learning, personalization, chatbots, big data, marketing technologies, consumer behavior prediction, marketing ethics, advertising innovations | |
| dc.title | DIGITAL MARKETING IN THE AGE OF ARTIFICIAL INTELLIGENCE: OPPORTUNITIES AND CHALLENGES | |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Peer-reviewed Article |
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