Tourist behavior and tourism motivation

Abstract

The study of the antecedents of tourists' behavioral intentions and their relationship to them has been a recent research subject. However, domestic tourism is generally one of the most neglected forms of tourism among academics and policy makers in developing countries. Therefore, in this study, we investigated (i) the relationship between domestic travelers' motives (push and pull), satisfaction, and behavioral intentions (intention to revisit and willingness to recommend), and (ii) the direct effect of motives on behavioral intentions and indirect effects were analyzed simultaneously. Form a behavioral model for domestic tourism. This relationship was structurally analyzed using the Maximum Likelihood Estimation (MLE) method of Structural Equation Modeling (SEM) using data of its 15 domestic tourists from his four destinations in Bukhara. It was done. It’s founded that both pull and push travel motivations were significant predictors of overall satisfaction. Furthermore, observed that pull travel motives had a direct effect on revisit intentions and willingness to recommend. On the other hand, overall satisfaction had more impact on revisit intention than recommendation willingness. Overall satisfaction also partially influenced the relationship between travel motivation and return intentions. In addition, this study explored the direct and indirect effects of push travel motivation. The results of this study have important implications for destination managers and researchers considering the influence of motivating factors on satisfaction and behavioral intentions when trying to develop domestic tourism.