COMPARISON OF THE INDICATORS OF SUSTAINABILITY INTERESTS MEASURING SUSTAINABILITY INDICATORS AND THEIR RELATIONSHIP TO THE BALANCED SCORECARD: AN APPLIED RESEARCH IN THE NATIONAL BANK OF BAGHDAD IN BABYLON

Abstract

This research aims to study the impact of applying the Balanced Scorecard on achieving sustainability indicators in the Babylon Bank to demonstrate the extent of its efforts to achieve sustainability and serve the community. The research concluded that the most important benefits achieved from sustainability indicators and the application of the Balanced Scorecard are achieving a clear understanding of the economic unit strategy from employees and stakeholders, as well as generating creative capabilities among the employees that contribute to opening new markets. The research manifested that it is necessary to rely on the Balanced Scorecard with its various aspects in the planning and evaluation process of performance within the bank due to its role in treating the problems resulting from following traditional methods in these operations.