CONTEMPORARY VARIETY, TECHNOLOGY AND MUSICAL CREATIVITY
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Bright Mind Publishing
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The article examines the interrelation between modern technologies and pop art, analyzing the impact of digital instruments, artificial intelligence, and interactive platforms on musical creativity. Special attention is given to issues of copyright, the aesthetics of digital sound, and the transformation of the performer’s image in the context of technological progress. The technologization of art is considered not only as a tool but also as a new artistic language that shapes the thinking of the 21st century.