DEVELOPMENT OF ECOTOURISM MICRO NICHE MARKETS IN UZBEKISTAN AND REAL POSITION ACCORDING BUTLER’S PRODUCT LIFE CYCLE

Abstract

This study focuses on exploring the development of ecotourism niche markets in Uzbekistan, a country known for its rich cultural heritage and diverse landscapes. The concept of ecotourism involves promoting responsible travel to natural areas that conserve the environment and improve the well-being of local people. By analyzing the current state of ecotourism in Uzbekistan through the lens of Butler's Product Life Cycle, researchers aim to determine the stage at which the country's ecotourism industry lies. Butler's model suggests that tourism destinations go through stages of exploration, involvement, development, consolidation, stagnation, and then either rejuvenation or decline. Applying this framework to Uzbekistan's ecotourism niche markets can provide valuable insights into the growth trajectory of this sector within the country. Understanding the stage of development can help policymakers, businesses, and other stakeholders make informed decisions to further nurture and sustain ecotourism initiatives in Uzbekistan. Overall, this study serves to shed light on the potential of ecotourism in Uzbekistan, positioning it within the context of Butler's Product Life Cycle and offering recommendations for sustainable growth and development in this niche market