LEVEL OF USE OF DIGITAL TECHNOLOGIES IN SMALL BUSINESS AND ENTREPRENEURSHIP IN UZBEKISTAN

Abstract

This study aims to analyze the level of integration of digital technologies into the activities of small businesses and entrepreneurship in Uzbekistan. In the rapidly developing digital economy, digital technologies play an important role in increasing the competitiveness of small businesses and entrepreneurship, optimizing production and service processes, developing new markets, and establishing effective relationships with consumers. The study examines the level of small businesses in Uzbekistan, the problems and opportunities they face, as well as the economic efficiency of introducing digital technologies. In addition, the study analyzes the factors that hinder the widespread introduction of digital technologies, including underdeveloped infrastructure, lack of personnel skills, limited financial resources, and problems related to information security. The results of the study serve as the basis for developing a strategy for developing small businesses and entrepreneurship based on digital technologies in Uzbekistan, improving state policy to encourage the introduction of digital technologies, and developing recommendations for small businesses and entrepreneurship on the effective use of digital technologies. The results of this study may be useful for small businesses and entrepreneurs, government agencies, scientific research institutions, and companies operating in the field of digital technologies. and the use of digital technologies by entrepreneurs.