Marketing strategy and failure of Forever 21. (What is the reason behind Forever 21’s failure?)

dc.contributor.author	Mekhruza Vafokulova
dc.contributor.author	Umidjon Juraev
dc.date.accessioned	2026-01-01T21:14:51Z
dc.date.issued	2022-01-19
dc.description.abstract	The current research analyzes marketing strategy of one of the famous brands Forever 21. Moreover, in this work the failure of this company is broadly discussed along with some internal and external analysis of the company with cases. The company marketing is compared with major competitors. The brand analysis is done through researching some major problems and at the end of the analysis, some proposed solution is come up.
dc.format	application/pdf
dc.identifier.uri	https://geniusjournals.org/index.php/erb/article/view/398
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/66589
dc.language.iso	eng
dc.publisher	Genius Journals
dc.relation	https://geniusjournals.org/index.php/erb/article/view/398/351
dc.source	Eurasian Research Bulletin ; Vol. 4 (2022): ERB; 67-75
dc.source	2795-7675
dc.subject	Forever 21
dc.subject	strategy
dc.subject	business
dc.subject	marketing
dc.title	Marketing strategy and failure of Forever 21. (What is the reason behind Forever 21’s failure?)
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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