The Style of Advertising Texts in French Television
loading.default
item.page.date
item.page.authors
item.page.journal-title
item.page.journal-issn
item.page.volume-title
item.page.publisher
Zien Journals
item.page.abstract
The article deals with the lexical features of advertising slogans in French on the example of factual material, where advertising texts are presented as pop-up advertisements to attract consumers.