THE IMPACT OF STRATEGIC CLARITY IN STRATEGIC AGILITY: AN ANALYTICAL STUDY OF THE OPINIONS OF INVESTORS IN PRIVATE UNIVERSITIES AND COLLEGES IN CENTRAL AND SOUTHERN IRAQ

Abstract

This study examined the relationship between strategic clarity, viewed as an independent variable with its dimensions (information-processing capacity, variety of perspectives, and ability to reach consensus), and its impact on strategic agility, the dependent variable composed of three dimensions (strategic sensitivity, strategic response, and strategic learning). The research aimed to evaluate the interaction between these two variables through an analytical assessment of opinions shared by shareholders and investors in private universities and colleges located in central and southern Iraq. A total sample size of 120 participants was included, with an objective to collect feedback from five respondents for each survey item. Employing a descriptive analytical approach, the study formulated correlation-based hypotheses and utilized the statistical software Smart PLS for data analysis. The findings confirmed acceptance of all the proposed hypotheses. Moreover, both theoretical and practical conclusions were drawn, highlighting the significant role strategic clarity plays in enhancing entrepreneurial strategic agility within the study's context. Specifically, dimensions such as information-processing capacity, variety of perspectives, and consensus-building were identified as key contributors to achieving competitive advantage in environments marked by rapid change and uncertainty.