IMPROVING MARKETING MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION

dc.contributor.author	PhD. Shodiyabonu Abidjanovna Khodjayeva
dc.date.accessioned	2025-12-31T13:04:23Z
dc.date.issued	2025-09-25
dc.description.abstract	The article highlights the issues of improving marketing management in higher education institutions under the conditions of digital transformation. The rapid development of digital technologies requires a fundamental renewal of marketing strategies in educational institutions. Based on international experience, statistical data, and the case of the higher education system of Uzbekistan, the current situation and development prospects are analyzed.
dc.format	application/pdf
dc.identifier.uri	https://scholarexpress.net/index.php/wbml/article/view/5534
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/46330
dc.language.iso	eng
dc.publisher	Scholar Express Journals
dc.relation	https://scholarexpress.net/index.php/wbml/article/view/5534/4688
dc.rights	https://creativecommons.org/licenses/by-nc-nd/4.0
dc.source	World Bulletin of Management and Law; Vol. 50 (2025): WBML; 58-60
dc.source	2749-3601
dc.subject	Uzbekistan
dc.subject	development
dc.subject	digital technologies
dc.title	IMPROVING MARKETING MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS UNDER THE CONDITIONS OF DIGITAL TRANSFORMATION
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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