PROSPECTS FOR THE DEVELOPMENT OF ENTREPRENEURSHIP IN THE CONTEXT OF DIGITAL TRANSFORMATION

Abstract

This article focuses on a deep and systematic analysis of the impact of the digital transformation process on the development of entrepreneurial activity. In recent years, the large-scale implementation of digital technologies in all sectors of the economy has fundamentally changed business processes — on the one hand, opening up new opportunities and resources, while on the other hand, giving rise to new risks and complexities. The article scientifically examines global factors such as globalization processes, peer-to-peer (P2P) economic models, innovation cycles, the digitalization of communication tools, and the mechanisms through which socio-demographic changes influence small business entities.