ISSUES OF DEVELOPING INVESTMENT ATTRACTION IN THE GREEN ECONOMY

Abstract

Modern green trends in economic development and the introduction of ESG principles have brought to the forefront the issues of investment attractiveness of enterprises, industries and regions. A study of sources has shown that not all existing methods for assessing the investment attractiveness of a region take into account the factors that determine the negative anthropogenic impact on the environment. The author sees the increase in the green attractiveness of the above-mentioned industries in the development of an effective mechanism for financing green projects, including through the issue of green bonds by enterprises and local executive bodies, as well as in the use of government regulation instruments aimed at increasing the effectiveness of green investments. Further research may be related to the justification and specification of regulatory measures.