Typographic Manipulations in Billboards Ads

Abstract

The letter is the basic unit of man’s expression of his thoughts, whether they are simple or complex, and man has used it since ancient times to embody his thoughts and feelings towards strange phenomena that he used to watch and sometimes fear. And the letter had a direct and basic relationship with urbanization, regardless of its different types, so typographical manipulation were represented by different styles output and various dimensions, including functional, aesthetic and expressive. Typography can express the idea of the poster on its own if it is adapted to different shapes, sizes and colors that serve the subject for which the poster was designed.