LINGUOCOGNITIVE FEATURES OF PRECEDENT UNITS IN ADVERTISING TEXTS

dc.contributor.author	Allaberganova Nilufar Matnazar qizi
dc.date.accessioned	2025-12-31T13:53:56Z
dc.date.issued	2025-09-15
dc.description.abstract	This article analyzes the use of precedent units in advertising texts - that is, familiar expressions and text units taken from a cultural, historical, literary or political context. The role of precedent units in advertising communication in attracting attention, instilling trust and increasing effectiveness is revealed. The article also studies the functional approach to these units, their significance in linguistics and intercultural communication, and their contribution to modern advertising styles.
dc.format	application/pdf
dc.identifier.uri	https://scholarexpress.net/index.php/wbss/article/view/5502
dc.identifier.uri	10.17605/
dc.identifier.uri	https://asianeducationindex.com/handle/123456789/47541
dc.language.iso	eng
dc.publisher	Scholar Express Journal
dc.relation	https://scholarexpress.net/index.php/wbss/article/view/5502/4662
dc.rights	https://creativecommons.org/licenses/by-nc-nd/4.0
dc.source	World Bulletin of Social Sciences; Vol. 50 (2025): WBSS; 25-26
dc.source	2749-361X
dc.subject	Precedent units
dc.subject	advertising discourse
dc.subject	cultural context
dc.title	LINGUOCOGNITIVE FEATURES OF PRECEDENT UNITS IN ADVERTISING TEXTS
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Peer-reviewed Article

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