EXPLORING THE EVALUATION CATEGORY IN POLITICAL MEDIA DISCOURSE

Abstract

This article examines the evaluation category within political media discourse, focusing on how language choices shape public perception and influence ideological narratives. By analyzing the evaluative language used in media representations of political figures, policies, and events, the study highlights how discourse strategies contribute to the construction of social and political realities. Drawing from discourse analysis and political linguistics, the research identifies key linguistic tools, such as bias, stereotyping, and symbolic references, that shape public opinion and influence collective attitudes.