THE IMPACT OF MEASURING CUSTOMER PROFITABILITY ON COST MANAGEMENT - CASE STUDY IN AL NARJIS CONTRACTING AND GENERAL TRADING COMPANY
| dc.contributor.author | Imad A.S.AL-mashkoor | |
| dc.contributor.author | Alaa Safaa M. Hadi | |
| dc.date.accessioned | 2025-12-31T14:38:54Z | |
| dc.date.issued | 2024-12-25 | |
| dc.description.abstract | This research aims to evaluate the usefulness of measuring customer profitability in cost management through a literature review and a case study in Al-Nargis Contracting and General Trading Company | |
| dc.format | application/pdf | |
| dc.identifier.uri | https://scholarexpress.net/index.php/wefb/article/view/4838 | |
| dc.identifier.uri | https://asianeducationindex.com/handle/123456789/48477 | |
| dc.language.iso | eng | |
| dc.publisher | Scholar Express Journals | |
| dc.relation | https://scholarexpress.net/index.php/wefb/article/view/4838/4094 | |
| dc.rights | Copyright (c) 2024 Imad A.S.AL-mashkoor, Alaa Safaa M. Hadi | |
| dc.rights | https://creativecommons.org/licenses/by-nc-nd/4.0 | |
| dc.source | World Economics and Finance Bulletin; Vol. 41 (2024): WEFB; 25-44 | |
| dc.source | 2749-3628 | |
| dc.subject | Customer profitabilit | |
| dc.subject | customer profitability measurement | |
| dc.subject | cost management | |
| dc.title | THE IMPACT OF MEASURING CUSTOMER PROFITABILITY ON COST MANAGEMENT - CASE STUDY IN AL NARJIS CONTRACTING AND GENERAL TRADING COMPANY | |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion | |
| dc.type | Peer-reviewed Article |
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