MUTUAL INTEGRATION OF ECONOMIC THINKING AND INNOVATIVE DEVELOPMENT UNDER THE CONDITIONS OF THE DIGITAL ECONOMY

Abstract

This article analyzes the processes of mutual integration between economic thinking and innovative development in the context of the digital economy. It is well known that digitalization is fundamentally transforming the logic of human economic decision-making, production relations, and management mechanisms. In this regard, economic thinking is entering a new stage of formation, becoming the intellectual foundation of innovative activity. The article explores the main principles of the digital economy, the cognitive factors of innovative transformation, and the mechanisms for shaping a modern model of economic thinking, based on an analytical and theoretical approach. The research results demonstrate that the integration of economic thinking with innovative development is a key factor in socio-economic progress.