ENVIRONMENTAL PR AS ONE OF THE IMPORTANT TOOLS IN THE FORMATION OF THE IMAGE OF THE ORGANIZATION

Abstract

The article talks about the fact that the concept of PR arose on the basis of the political network, but today it has its own place in all spheres, in particular in the ecosystem. The concept of ecological pablik rileyshnz ("green PR") is one of the new, but topical areas of study, which is considered important in terms of human life, health, in other sectors. At the end of the XX century, the influence of mankind on the processes in the biosphere reached its highest stage. In such a difficult period, the scientific-theoretical, practical, educational, cultural and informational significance of Ecology has gradually increased. Carrying out PR activities on ecology, natural and space resources, environmental protection, environmental legislation, finding solutions to systemic problems, encouraging the public to care for nature and ecology, including the use of PR technologies, “Green PR ”campaigns require the study of traditional and foreign experience, the coverage of eco-tourism advocacy in the media, the role of public opinion in ecotourism. It is noteworthy that" green PR " is considered one of the main issues in the formation of the image of a modern company, and in this regard analytical ideas are presented.