MULTILINGUALISM IN INSURANCE COMMUNICATION: LINGUOCULTUROLOGICAL PERSPECTIVES
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Western European Studies
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This study analyzes insurance terminology, exploring economic foundations, real-world applications, and cross-cultural challenges. It examines ambiguity aversion in insurance decisions via case studies, addressing diverse consumer profiles and emphasizing the importance of standardized, transparent practices. The findings offer valuable insights for professionals, policymakers, and scholars, promoting equitable global insurance practices.