DEVELOPMENT OF ECOTOURISM AS A TOOL FOR ACHIEVING THE SUSTAINABLE DEVELOPMENT GOALS IN UZBEKISTAN: MARKETING STRATEGIES AND CHALLENGES

Abstract

Ecotourism has gained increasing importance as a sustainable development tool that contributes to environmental conservation, social inclusion, and economic growth. In the context of the Sustainable Development Goals (SDGs), ecotourism plays a significant role in promoting responsible tourism, preserving natural and cultural heritage, and supporting local communities. For Uzbekistan, which possesses rich natural landscapes and cultural resources, the development of ecotourism represents an important opportunity to align the tourism sector with national sustainable development priorities.