PROSPECTS OF ARTIFICIAL INTELLIGENCE AND AUTOMATION

Abstract

ThThis article explores the transformative impact of artificial intelligence and automation in the 21st century. It outlines key AI technologies such as machine learning, natural language processing, and computer vision, and highlights their applications in sectors like healthcare, industry, and education. The benefits of automation—such as increased efficiency and reduced errors—are contrasted with challenges like job displacement and the need for new digital skills. The article emphasizes the importance of ethical oversight and continuous learning to harness these technologies responsibly.is article analyzes the legal and ethical dimensions of the integration of chatbots, artificial intelligence (AI), and guided algorithms, which are key drivers of the digital age, into public relations (PR). The analysis explores the complexities of complying with data privacy laws, accounting for intellectual property, and ethical issues such as transparency, accountability, and bias in automated decision-making. The article also discusses the opportunities and challenges presented by these technologies, highlighting the need for a balanced approach that maintains fairness and trust in PR practices.